About FFB
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elly Sorensen and the First Financial Bancorp team are dedicated to taking care of your needs. We want to get to know you as a homeowner or property owner, not as a loan application number, so we can give you the highest level of personal service. That makes the difference between getting a good loan and a great loan, between completing a transaction on time and losing an opportunity.

By structuring the right loan for your circumstances, we can save you thousands of dollars over the life of your loan. And we have the knowledge and authority to represent your interests. We start the process of securing your loan by talking with you about your financial situation and your financial goals. We look at the big picture to make sure you are properly placed in the right loan and we address the advantages and disadvantages of monthly cash flow versus paying down your principle. We outline the pros and cons of every option; from up-front costs to monthly payments to tax savings down the line. We take the time to get to know you so we can support your interests with the best mortgage for your situation now and for the life of your loan.

We earn your trust. We have an obligation to deal with you honestly and provide the highest level of professional service in this very important, very personal financial transaction. Our interest in you separates us from our competitors. We have assembled a great team of professionals to provide you the easiest, most understandable, and most streamlined mortgage approval process anywhere. We take pride in custom-tailoring mortgages so you can add comfort to your life with the money you save. We are proud of our record of satisfied customers who come see us again and again.

Teamwork
We are team players who have pulled together a practiced group of professionals — appraisers, escrow officers, title experts — who share the goal of securing mortgages. We put you on the team, and we provide you the level of involvement and communication that is most comfortable to you.

Integrity
At First Financial Bancorp, we are mortgage professionals who earn our livelihoods every day by giving you what you want: a loan with the lowest possible interest rate and best possible terms that closes on time with the least amount of effort on your part. We are innovators who use our experience and creativity to structure loans that make the most sense for you.

Experience
Founded in California in 1992, First Financial Bancorp operates in all 50 states and works with some of the biggest names in the business. Our mission is to bring the unlimited financing capabilities of the capital markets to the real estate community, along with the structuring expertise and creativity long associated with institutional lending.

Success
As with any task, repetition creates competence, and competence leads to market advantage and success. At First Financial Bancorp, we have that market advantage and a strong record of success, which is measured by clients that use our services time and time again.




CA Dept of Real Estate License 01144023